Principles of an
Effective Web Design
The success of your website is not
determined solely by the visual design used or your SEO efforts but rather its usability and utility. Creating a user
centric web design is critical since the visitor on your website is the one who
makes the decision on whether to click away or stay on. But how do you
guarantee the website you create is user-friendly and useful?
Don't
make your users think
The mistake that even elite web
developers make is that of assuming the visitor will find his/her way around
and so they pay minimal attention to the navigation. This is the worst mistake
you can make. When crafting your website, your goal is to eliminate the question
marks that visitors may have. The navigation has to be intuitive. If you make
it difficult to locate the ‘Contacts Page', visitors will click away.
Don't
beat about the bush
You have to assume that your visitors
are running short on time. Don't squander their patience. Go straight to the
point. Reduce the number of clicks a shopper has to make to complete a purchase
on your site. Your content should go straight to the point else you will bore
readers away. Do away with long web-forms.
Use
effective writing
The web is not like print. Don't
write lengthy pages or long text blocks. Add
keywords and images to your content. You must also ‘call-to-action' within
your text. Encourage sign ups and sharing on social media. This will supplement
your SEO efforts.
Know
your audience
How much you know about your audience
will also affect the efficacy of your webdesign efforts.
It is important to have a single audience group in mind and focus on that.
Don't try to solve everybody's problems. You will end up being generic. Speak
directly to the personal problems of your audience.
Test
and retest
Last but not least, you have to keep
updating your website. Make sure it loads fast, it is never unavailable to
certain users and that it is ranking well on search engines. Constant
monitoring is crucial.
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