Mobile Strategies That Will Actually Convert Your Traffic to Business

Mobile Strategies That Will Actually Convert Your Traffic to Business

The concern of today's ecommerce businesses isn't how to get their business through to the mobile audience but how to get them closer to a sale. A big concern that businesses had to address with the explosion of mobiles and smart devices was the challenge of offering personal services to customers without the presence of a salesperson.

Walk into any sales stores and it comes with a whole range of experience. The goods, the welcome, the treatment and finally the great experience of instantly getting something for the money you pay. All of this is largely missing in online stores. The mobile app and physical stores are no longer considered two separate things. The unification of bricks and clicks is called omni-channel marketing and it works.

Prioritizing Omni-Channel Experience Over Brick & Click Divided

A buyer who wishes to buy a product starts online. From gathering information about the product to finding other alternatives to the product he wants - it all happens online. Anyone with a decent mobile phone, smartphone or feature phone, will go online to start the buying process. Some buyers go through with their decisionand buy online, others wait until they reach a physical store. This journey from online to brick and mortar stories is getting ever more crucial for stores. Sellers are trying their best to bring online and offline sale points closer than ever. But sales on mobile aren't diminishing in importance at all. Boosting mobile sales has become a core part of businesses strategies everywhere, and social media is actually helping that happen.

Getting Social Media to Improve Sales and Checkouts

Social media has largely been underutilized in getting businesses. Sharing through social channels gets brands noticed but up until now it hadn't been doing much in the name of boosting sales. Now however, social media accounts are being put to use in helping guest users log in and get through the checkout process without the sign-up process. Also, now there are more things to share than just URLs. Product videos, images and discount coupons are all up for sharing. With more targeted shares, the chances of sales go up higher as well.