Mobile Strategies
That Will Actually Convert Your Traffic to Business
The concern of
today's ecommerce businesses isn't how to get their business through to the
mobile audience but how to get them closer to a sale. A big concern that
businesses had to address with the explosion of mobiles and smart devices was
the challenge of offering personal services to customers without the presence
of a salesperson.
Walk into any sales
stores and it comes with a whole range of experience. The goods, the welcome,
the treatment and finally the great experience of instantly getting something
for the money you pay. All of this is largely missing in online stores. The
mobile app and physical stores are no longer considered two separate things.
The unification of bricks and clicks is called omni-channel marketing and it
works.
Prioritizing
Omni-Channel Experience Over Brick & Click Divided
A buyer who wishes
to buy a product starts online. From gathering information about the product to
finding other alternatives to the product he wants - it all happens online.
Anyone with a decent mobile phone, smartphone or feature phone, will go online
to start the buying process. Some buyers go
through with their decisionand buy online, others wait until they reach a
physical store. This journey from online to brick and mortar stories is getting
ever more crucial for stores. Sellers are trying their best to bring online and
offline sale points closer than ever. But sales on mobile aren't diminishing in
importance at all. Boosting mobile sales has become a core part of businesses
strategies everywhere, and social media is actually helping that happen.
Getting
Social Media to Improve Sales and Checkouts
Social media has largely been
underutilized in getting businesses. Sharing through social channels gets
brands noticed but up until now it hadn't been doing much in the name of
boosting sales. Now however, social media accounts are being put to use in
helping guest users log in and get through the checkout process without the
sign-up process. Also, now there are more things to share than just URLs.
Product videos, images and discount coupons are all up for sharing. With more
targeted shares, the chances of sales go up higher as well.
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