Monday, 18 April 2016

Two Key Point of Marketing Strategy

Two Key Point of Marketing Strategy

"You decide how competitive you want to be"
Marketing is total system of business activities designed to plan, price, promote, and distribute want-satisfying product to target markets in order to achieve organizations objectives.
There is a fun fact too, and it will make you question yourself "Is this marketing?" it is the query that bugs the business enterprises. It is like this, gaining the attention of prospective customer which has become increasingly difficult as the number and variety of healthy competitors increases day by day. Previously Brand names on T-shirts were a novelty: today it is hard to find a shirt without an advertisement on it. Advertising now appears in public restrooms, in the sand on beaches, and at the bottom of the cups on golf course putting greens.

The two key points which should be kept in mind while planning marketing/ advertising strategy are:
§  Get your business card
As with the changing time, when we are moving towards nearly a paperless offices more and more, card is still a mainstay of business. As the card is a very convenient way of marketing not just your product but your identity too. Your business card does not just show who you are but it also shows in short what you are, they are very strong in giving voice and impression to your identity. Till now if you haven't got a card that you can give out to your prospective clients, then you are missing out a key marketing opportunity. So not to let this opportunity go, you must get your card designed as soon as possible. And what if you have got a card, but it is poorly designed? This may also not become fruitful. So not only holding, but the look and feel of it is also important. It must be designed in such an effective way that it can have potential to elevate your business above your competitors. And here is one such service provider who can make your card appealing according to your's taste and satisfaction.

 Get your business catalogue
Catalogue is a booklet where you present the complete list of services or products you provide in a summarized way. It acts as an integrated part of marketing and communication strategy of your company. When you design product catalogue targeting customers, you should think like them: what would they want to know if they were to avail certain services or purchase products. It is important to keep the needs of the prospective client in mind while designing the product catalogue. It should ensure all the information must be relevant to the fact and that it will help you generate more business. Having images of the product is a good idea: it registers faster in the minds of the prospective customers and clients and helps them decide faster if they like it or not. Presentation makes all the difference.
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1 comment:

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